Internet Content Sydication Counsil


ICSC Board Chairman Andrew Susman is President and CEO of Studio One Networks, which creates targeted, high-involvement programs underwritten by corporate sponsors that can air in many formats, from the Web to television to radio. Studio One subsequently syndicates these programs in partnership with leading media platforms.

Studio One Networks pioneered the discipline of Internet content syndication for megabrands and major media partners in 1998. Through more than 2,000 global media partners, Studio One reaches more than 200 million consumers and engages key audiences through high-engagement content with cross-platform syndication.

Susman was previously an executive at Time Warner and Young & Rubicam. He is the founding Chairman of the Internet Content Syndication Council and, in addition, he serves on the boards of the Advertising Educational Foundation and Business for Diplomatic Action. He is a native of Missouri.

Benjamin Chen is Chairman and CEO of Mochila, which creates large-scale advertising opportunities – all supported by deep-dive metrics. Mochila's custom solutions allow publishers to amplify their audience for larger ad deals along with the opportunity to monetize their sites as a distribution vehicle, enable advertisers to deepen engagement by surrounding their brand with quality, contextually relevant content; and help marketers to attract and retain their consumers with a specialized brand messaging platform that includes their own content and/or that of Mochila's publishing partners.

Chen has over 25 years of experience in working with both startups and Fortune companies, focused on media, online advertising, interactive agency, enterprise software, accounting, content management systems, networking and data centers. He has worked as an external entrepreneur in residence for both JP Morgan and Mission Ventures and as an advisor conducting due diligence on new business models and technologies for GE Capital. At iXL, a strategic interactive agency, Chen was the global CTO and CIO responsible for all internal and external technology initiatives, as well due diligence in the acquisition and integration of over 30 companies.

Mr. Chen, a graduate from the University of Southern California, blogs regularly at

Brian Tervo is the CEO of TIE Kinetix North America, which is the US subsidiary of TIE Holding, N.V. TIE bridges the gap between online and traditional business, and helps industry and supply chain partners achieve electronic business collaboration without limitations. For 20 years, it has been providing customers with solutions for Business Interoperability & the power to connect applications and processes with those of their external trading partners. To that end, TIE solutions address its customers’ most pressing issues in Business-to-Business Integration, Data Synchronization, Trading Partner Collaboration, and Digital Channel Communications.

Tervo has more than fifteen years of management and industry experience through his work at American Medical Response, Cyclone Commerce and DNS Worldwide. Prior to his career in the electronic commerce industry, he was a distinguished eight-year veteran of The United States Army National Guard. Tervo is a graduate of Northeastern University in Boston.

Steve Tippie is VP of Licensing and New Market Development at Tribune Media Services, a subsidiary of the Tribune Company, which is one of the country’s leading multimedia companies, operating businesses in publishing, digital and broadcasting. In publishing, Tribune’s leading daily newspapers include The Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South Florida), Orlando Sentinel, Hartford Courant, The Morning Call and Daily Press. The company’s broadcasting group operates 23 television stations, WGN America on national cable and Chicago’s WGN-AM. Popular news and information websites complement Tribune’s print and broadcast properties and extend the company’s nationwide audience.

Before coming to TMS, Tippie was a co-founder of Picture Network International, now called JupiterImages, the first on-line B2B stock image aggregator and distributor and the first commercial Web site to use artificial intelligence-based text indexing and search technology. He has also worked as a technology marketing consultant and economist in both the private and government sectors. Tippie has a B.A. from Wake Forest University and an M.A. from Duke University.

Ken Zinn is Division VP of Marketing Operations, Online Business Unit, at Sears Holdings Corporation, which is the nation's fourth largest broadline retailer. It has over 4,000 full-line and specialty retail stores in the United States and Canada. Key proprietary brands include Kenmore, Craftsman, DieHard, and well-known apparel labels such as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. Sears is the nation's largest provider of home services, with more than 11 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.

Zinn has over 17 years of broad-based experience in technology and marketing. At Lexis-Nexis, he led marketing and technical development of retail software packages. At Procter & Gamble, he led the Digital Marketing Organizations in every Business Unit since inception in 2001. At Abbott, he developed Abbott’s global digital marketing enterprise strategy and long range plan to ensure a sustainable and measurable return. Zinn has an MBA degree from Antioch University and a BA from Wright State University.


Laura Murray, ICSC Executive Director: Laura Murray has run her own business strategy consultancy for many years, before which she held senior positions with three non-profit associations – two of which she served as the CEO. She holds an LL.M degree in Constitutional Law from Columbia Law School, and, while Legislative Director of the New York ACLU, developed an expertise on informational privacy issues.

In addition to serving as ICSC Executive Director, Murray is also a member of its Board of Directors.

Tim Duncan, Director of Research: Tim Duncan was the main author of the industry-defining White Paper on Content Syndication and the recently-issued White Paper on Do-Not-Track, and is well-versed in industry issues. A longtime media consultant with a background in advertising, he previously served as Executive Director of the Advertiser Syndicated Television Association.

Arthur Pober, Ed.D., Director of Government Affairs: Earlier in his career, as President of the Entertainment Software Ratings Board (ESRB), Dr. Pober was responsible for creating the most comprehensive media rating system in the US. He has worked extensively on regulatory issues at all levels of industry and government. In addition to consulting with numerous media firms, he serves on the advisory board of several academic and non-profit institutions.