Google Lowers the Boom on Content Farms
Google is finally admitting its got a quality problem, and the Web giant is doing something about it.
AOL Partners with TouchStorm to Deliver Howdini Videos to Viewers
TouchStorm announces partnership with AOL and is now the largest syndicator of editorial video on the Internet.
Michael Wolff: AOL-Huffpo Milestone Duly Noted
The content roll up has begun.
Is Google's 'Search Spam' Focus Bad for Content Farms?
Industry players crack down on search engine-targeted content.
Group Targets Content Farms
The Internet Content Syndication Council, a consortium of companies mostly with roots in traditional media, this week is introducing a set of editorial guidelines.
A New Search Engine, Where Less Is More
Start-ups and big companies alike have tried to take on Google by building a better search engine. That they have failed has not stopped brave new entrants. The latest is Blekko, a search engine that will open to the public on Monday.
Industry Group Pushes for Content Quality Over Quantity
This week the Internet Content Syndication Council proposed the Content Quality Guidelines, which propose recommended procedures for producing informational/factual content, rather than opinion or entertaining content.
IAB: Internet Ad Spending Drops 3.4% In 2009 To $22.7 Billion
As expected, U.S. online ad spending dipped last year for the first time since the 2001-2002 recession -- dropping 3.4% from $23.5 billion in 2008 to $22.7 billion in 2009, according to year-end data released Wednesday by the Interactive Advertising Bureau and PricewaterhouseCoopers.
Global Ad-Spending Expectations Improve Again
Worldwide Internet Outlay Surpassed Magazines For First Time Last Year
Google buys online video company Episodic
Google has bought online video startup Episodic, which offers a platform for broadcasting, measuring and charging for live and on-demand video.
Don't Burn Your Branded Entertainment Production Budget At the Altar Of Your Media Buy
Historically - and in the days of the Internet I mean in the past several years - the process of conceptualizing and producing original video content for the web was largely separated from the distribution process.
Advertisers Spending Less, Moving Their Money Online
The Hollywood Reporter, citing an unreleased Kantar Media report, says that advertisers spent 12% less in 2009 than the year prior. Of the 20 categories surveyed, only Internet advertising and free-standing inserts were up.
Press Releases
November 2010
In Fight Against Internet Deterioration, Council Offers Guidelines
October 2009
Creation and Funding of Content Is Focus of First Internet Content Syndication Conference
November 2008
First Edition of Definitive Study on Syndication Value Placed in Procter & Gamble's Corporate Archives
September 2008
"Syndication Yesterday, Today and Tomorrow" Focus of Blue Ribbon Panel During New York's Advertising Week
May 2008
Internet Content Syndication Council Issues White Paper at AAAA
April 2008
Internet Content Syndication Council Adds to Member Roster
October 2007
Internet Content Syndication Council Formed