- The purpose of the ICSC is to promote the Internet content syndication industry’s growth by improving the understanding of what Internet content syndication is and how it works within the advertising, media, creative and consumer communities it serves.
- Consequently, the ICSC will seek ways to increase the awareness of Internet content syndication as a means of revenue generation for digital publishers, as a mode of marketing for advertisers and as a system of quality content provision to consumers and networks alike.
- By establishing a “fund of knowledge” on outcomes, case studies and best practices for industry participants, the ICSC will fortify confidence in the system and provide an objective third-party point of view on Internet syndication as a benefit to all.
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